XPlace Neobank
Crypto-backed credit card
Role
- Product Designer
- Product Discovery
Team
Crypto Neobank · Product Squad · 20 members
Scope
- UX Research
- UI Design
- Prototyping
- Product Strategy
- User Testing
- Design Systems
Link
Problem
Crypto-native users are forced to sell appreciating assets for fiat purchases — creating tax liabilities and reducing investment exposure. Traditional crypto cards lack differentiation due to market saturation.
Solution
Conducted market and user research, built CJM and designed a crypto-backed credit card model: DeFi lending + card issuing + banking. End-to-end UX/UI — onboarding, asset linking, card management, subscription tiers and monetization touchpoints in Figma.
Result
MVP in 3 months. Revenue from $0 to $300K+ MRR within 3 months after launch. LTV +300%. Organic promotion from Web3 influencers, including Anatoly Yakovenko (Solana).
